About Us

Bésame Philosophy

Be Glamorous Everyday!

The Bésame Cosmetics in Europe website was launched in 2014 to provide European customers with ease of access to genuine Bésame Cosmetics products with localised shipping and customer service. The website was created and is owned by VHL Distribution Limited. VHL Distribution Limited remains responsible for European legal compliance for the products sold through this website and distributed to VHL Distribution Limited stockists. VHL Distribution Limited is not responsible for all Bésame Cosmetics products sold and distributed in Europe, and no assurances can be provided by VHL Distribution Limited regarding such products. Where information about Bésame’s inspiration, production and processes is described, such information has been provided by Bésame Cosmetics, and VHL Distribution Limited has relied on this information supplied.

The Bésame Cosmetics Collection incorporates the power of classic ideas of femininity into an outstanding group of products designed to provide the woman of today with responsible elegance and glamour. Natural, classic and reliable formulas that have proven to be timeless and effective.


Meet the Bésame Founder

Bésame Cosmetics was created by artist, cosmetic historian, and designer Gabriela Hernandez after a life-long love affair with vintage beauty. At 12, Gabriela immigrated to the U.S. from Buenos Aires, always fascinated by her grandmother’s sophisticated beauty routine. She fully realized her passion for the creative arts with a fine art degree from Art Center in Pasadena, California, and became a photographer, art director, and published author (Classic Beauty: The History of Makeup, Schiffer). With her creative background, historical know-how, and cherished memories of her grandmother’s makeup, Gabriela finally developed the beauty brand of her dreams, filled with rich, historical details in wearable long-lasting formulas. She wanted Bésame to bring romance back into the makeup industry, allowing women to feel excited and passionate about their own beauty rituals again.

Meet The Brand

Bésame Cosmetics was founded in 2004 out of a fascination with art, history, and beauty; a vintage makeup brand which honors the style, spirit, and sensibility of female beauty.

Through a keen eye for color and historical expertise, Bésame recreates modern reproductions of classic luxury makeup from the 1920s, ‘30s, ‘40s, and ‘50s, designed to make women feel elegant, inspired, and empowered by their beauty. Pairing innovative, cutting edge technology with a historical milieu, Bésame colors and formulations are painstakingly hand-crafted to a minutia of detail, from custom-designed gold compacts to our signature chrysanthemum motifs. Based in Southern California, Bésame understands Hollywood’s ongoing fascination with the vintage aesthetic, and often helps production designers recreate accurate makeup displays for period film and television (catch a glimpse of Bésame Crimson Rouge tin in the 2012’s Academy Award-winning film, “The Artist”).


Our Commitment To You

Bésame strives for excellence when developing Bésame unique makeup formulas, and manufacture and design Bésame products in the U.S. using the finest natural, safe, and effective ingredients. Every item Bésame offers aims to surpass strict European performance standards while wearing beautifully on your skin.

Recapture The Soul Of Elegance, Glamour, And Responsible Luxury With Bésame.


Besame’s Lipstick


Classic Color Lipsticks are the legacy of Bésame; gilded, purse-sized tubes packed with vibrant pigment and an unparallel finish. Gabriela has always been inspired by her grandmother’s original 1940’s lipstick bullets and old advertisements for design itself, but engineering a timeless, vintage-inspired formula is a more technical process. Here’s a look into how Bésame makes the Bésame modern classic.
Step 1: Finesse the Formula

besame lipstick

Women seldom have time to re-apply lipstick throughout the day, so long-wearing was a priority for this lipstick. Denser colors provide longer wear, so we created a weightless, high-pigment formula that stays put with a semi-matte satin finish.

Step 2: Make the Molds

An engineer created technical drawings which the factory used to make custom molds built in the U.S. Accuracy is crucial, since even a millimeter variation can make the mechanism fail. Bésame molds have a special blunt tip to make application easier, and can hold 80 lipsticks at a time.

Step 3: Design the Packaging

After testing many design and color combinations, Bésame mocked up the final packaging of the tube and fit the decorative illustrations around the 3D model. Ultimately, we chose the chrysanthemum for its popularity in early deco packaging, and for the motif’s timeless, yet fresh appeal.

Step 4: Fill the Bullets

First, Bésame hand-pours hot lipstick into the molds for castings. Then, Bésame scrapes excess lipstick from the top of the mold in order to remove the casting. Lastly, Bésame inspect the castings for any defects, and discard anything that’s not perfection.

Step 5: Release the Castings

After cooling off on a frozen table, Bésame release the cast lipsticks from the mold and rest them on a tray before inserting them into their metal bases. Bésame then carefully attaches them to the decorated bullet, and slightly flame the lipstick to remove the surface marks and create a high-shine finish.

Step 6: Ready to Ship!